Our company history starts 20 years ago, when we started doing the fanshop merchandising for our local premier league team in Belgium. Having successfully managed the merchandising for Sint-Truiden and having built strong relationships with manufacturers across the globe, we decided to start a separate business to market our products to other clubs in 2010 (via our sister site sjalleman.be).
Over the past 10 years we managed to attract most of the premier league teams in Belgium, as well as become official merchandise supplier of the Belgian Football Association. However it would be wrong to assume we only sell to large clubs, since many of our clients include lower division, non-league and even pub football teams. In addition, while our initial focus was on football scarves and merchandise, our product offering expanded massively over the years and we now have plenty of companies and event organisers as clients too, as well as many other sports teams.
Our international expansion started in 2013 when we signed up our first Dutch teams, and furthermore we expanded into Germany and France in 2014. Our UK office and dedicated website were opened in 2015 and our low wholesale prices and first class customer service levels keep attracting many new clients every week, while existing customers keep coming back (which is the most important indicator for us in terms of our service).
Jo (Founder & CEO) / Kurt (UK MD)